Listening To “Expert” Advice Turns You Into A “Zombie”
March 27th, 2009
Filed under: Weird/offbeat/WTF news
A brain-scanning study of people making financial choices suggests that when given expert advice, the decision-making parts of our brains often shut down.
The problem with this, of course, is that the advice may not be good.
“When the expert’s advice made the least sense, that’s where we could see the behavioral effect,” said study co-author Greg Berns, an Emory University neuroscientist. “It’s as if people weren’t using their own internal value mechanisms.”
This is your brain, happily shutting down.
Stumble it!
More or Less Related Posts
Leave a Reply