Volvo Turns People Into “Human Joysticks”
October 11th, 2007
Filed under: Films and videos: cool, marginalia, indie, gossip, Video games and gamers
As part of the campaign for [Volvo's] new XC70 motor, cinemagoers will be able to participate in an ad, waving their arms like joysticks to guide the car around an all-terrain course.
Punters who rock up at the 8.30 showing of Ratatouille in 12 Cineworld multiplexes across the UK this Saturday will go up against each other in a bizarre gaming stunt to see who’s mastered the art of using your arms as controllers.
Stumble it!
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