Selling Death…and the Good Life

Jeff Taylor, founder of Internet job site Monster.com, has another great idea: Why not create a social networking site for the 50-plus crowd, and cram it with cool features, like a spiffy “Death Alert”?

If you’re 50-plus years old and death is one happy thought in your mind, sign up on Taylor’s Eons.com. That way, you could finally leave this sad, sick world in your own grand style.

Taylor knows the 50-plus crowd is a very wealthy age group, controlling 67% of the USA’s wealth. So he does not only sell fashionable, customized, planned funerals, but also–and this is important, he says–to let this age group live the grandest decade of their lives.

“We now live about 20 years longer than our grandparents,” said Taylor. “These are people who want to spend money to save time rather then spend their time trying to save money.”

You have to admire somebody like Taylor; he’s making my grandmother happy. Eons.com gives people a chance to “plan for their favorite songs to be played at their funeral and where friends and family can go afterward for food and drink.” Thanks to Eons, funerals no longer have to be boring, sad events. But one small thing seems missing: I just couldn’t find a one-click feature to hire clowns.

via REUTERS

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