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Aside from Sweden’s embassy and Reuters’ news bureau, Telstra and the Australian Broadcasting Corporation have also established their own presence in the virtual world of Second Life.

And there’s more: Dell, Toyota, Adidas, IBM, and Intel, who all have built a base within the virtual world, “seeking to test its worthiness as a promotional and commercial tool.”

IBM recently teamed up with Tennis Australia to build and then operate a real-time version of the Australian Open inside the virtual world.

And two Australian educational organisations - the University of Southern Queensland and the Australian Film, Television and Radio School - have already opened for business in Second Life.

There are few details about the ABC venture beyond the fact that the corporation has purchased an island in Second Life. Access to the region is restricted, but the island - in the shape of the ABC logo - is clearly visible from an overhead view of the area.

via SIDNEY MORNING HERALD

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