Today’s Homework: Cool The Planet, And Branson Gives You $25 Million

Find a way to suck greenhouse gases from the atmosphere, and billionaire Richard Branson tosses you $25 million. Deal?

The Virgin Group chairman was joined by former Vice President Al Gore and other leading environmentalists as he announced the challenge.

Branson compared it to the competition launched in 1675 to devise a method of estimating longitude accurately. It was 60 years before English clock maker John Harrison discovered an accurate method and received his prize from King George III.

“The Earth cannot wait 60 years. We need everybody capable of discovering an answer to put their minds to it today,” Branson said.

We imagine countless scientists around the world suddenly dropping to the floor some petri dish full of monkey testicles upon hearing this astounding, mouth-watering offer. Although we can’t yet picture how to bring Branson’s offer to its logical conclusion, but it might be fair to expect climatology to become this season’s new black.

via NEWSVINE

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