SKIRMISHER

Levi’s is partnering with some outfit called ModeLabs Group to produce a Levi’s-branded line of cellphones, which it hopes to release by 2007.

“The line of Levi’s branded mobile phones and mobile phone accessories will mirror the brand values in terms of innovation, design, quality and craftsmanship. ModeLabs Group has expertise in the mobile phones and mobile phone accessories area and we look forward to a successful partnership with them in growing the Levi’s licensed business. Technology and apparel are a continued focus area for the Levi’s brand” said You Nguyen, Senior Vice President Product of the Levi’s brand in Europe.

This latest crack of the whip at the gadget-slobbering masses is presumably with more sting and less easier to resist than the funny thing Levi’s once did with iPod.

via CELLULAR NEWS

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