“What’s my name? Fuck you, that’s my name.” - Alec Baldwin, ‘Glengarry Glen Ross’
Filed under: Technology, True History
In 1996 a number of companies were looking to standardize the industry around a short-range radio link for doing a number of things which seem obvious today (not so obvious in 1996).
Within Intel, I had started a program called Business-RF; Ericsson had a program called MC-Link; Nokia had a program called Low Power RF. At the time we were in discussions to figure out the best way to drive a single wireless standard in the industry in order to prevent fragmentation of technologies in this area (remember that in 1996 nothing existed).
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At this time, Intel proposed that the SIG be called by the “codename” Bluetooth until the SIG’s marketing group would come up with a formal technology name. When asked about the name Bluetooth, I explained that Bluetooth was borrowed from the 10th century, second King of Denmark, King Harald Bluetooth; who was famous for uniting Scandinavia just as we intended to unite the PC and cellular industries with a short-range wireless link.
– Jim Kardach, on how he helped form the Bluetooth and ran the special interest group that governed it.
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