“What’s my name? Fuck you, that’s my name.” - Alec Baldwin, ‘Glengarry Glen Ross’

In 1996 a number of companies were looking to standardize the industry around a short-range radio link for doing a number of things which seem obvious today (not so obvious in 1996).

Within Intel, I had started a program called Business-RF; Ericsson had a program called MC-Link; Nokia had a program called Low Power RF. At the time we were in discussions to figure out the best way to drive a single wireless standard in the industry in order to prevent fragmentation of technologies in this area (remember that in 1996 nothing existed).

At this time, Intel proposed that the SIG be called by the “codename” Bluetooth until the SIG’s marketing group would come up with a formal technology name. When asked about the name Bluetooth, I explained that Bluetooth was borrowed from the 10th century, second King of Denmark, King Harald Bluetooth; who was famous for uniting Scandinavia just as we intended to unite the PC and cellular industries with a short-range wireless link.

Jim Kardach, on how he helped form the Bluetooth and ran the special interest group that governed it.

Share/Save/Bookmark


Stumble it!

More or Less Related Posts
  • Gangsta Gorilla
  • Not For Kids Or Happy People
  • “Fuck! Very Hot!”
  • The “Buy One, Get One” Porsche Deal Of A Lifetime
  • “I Want To Fuck You” Serenade

  • Tags: ,


    Leave a Reply