How to Innovate
July 20th, 2006
Filed under: Strategy
There are 10 ways how to innovate, says John Thackara, the innovative author of In the Bubble: Designing in a Complex World. I’m reprinting it here, but you may go to the source.
- Power Law 1: Don’t think “new product” - think social value.
- Power Law 2: Think social value before “tech”.
- Power Law 3: Enable human agency. Design people into situations, not out of them.
- Power Law 4: Use, not own. Possession is old paradigm.
- Power Law 5: Think P2P, not point-to-mass.
- Power Law 6: Don’t think faster, think closer.
- Power Law 7: Don’t start from zero. Re-mix what’s already out there.
- Power Law 8: Connect the big and the small.
- Power Law 9: Think whole systems (and new business models, too).
- Power Law 10: Think open systems, not closed ones.
Thoughtful. But I’m suspicious of things that come in 10s, and this list feels so arbitrary. Maybe on sunny days I’d still settle for Fight Club’s “You are not your job, you are not the contents of your wallet,” and all that cutting-edge scheisse.
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