SKIRMISHER

The assignment was to take two brands and combine them so that there would be a new product. Important was that there would be some tension between the two brands and that these brands weren’t an obvious combination. The example he gave was the Senseo coffee machine by Philips and Douwe Egberds (Douwe Egberds is a coffee company), only this cooperation between those two brands is too obvious for the assignment. The assignment was called branding.

I did the assignment a little bit different. Instead of picking two brands and finding a combination, I was looking for a combination of two products, which would create a new kind of product which would be special. And afterwards I could brand them. So I came up with the idea of putting a keyboard in your pants, and to make jeans with all the important computer stuff (like a mouse, keyboard and the speakers) in it. Besides the new look the jeans would get, there was some sort of freedom behind your computer screen. You didn’t have to be stiff behind your screen, but you can move in any position you want because the keyboard would be in the same place.

– Erik de Nijs, on the “design philosophy” of his “beauty and the geek” keyboard pants.

{Mad:  Make your testicles beautiful with the Robocup Egg Spacesuit}

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