To Be Able To Read “Well Done” The Annual Report, You Have To Care Enough To Bake The Damn Thing First

The annual report of a food company called Podravka has to be baked in an oven before anyone can read it. Looks like somebody’s trying to look cute.

Called Well Done, the report features blank pages printed with thermo-reactive ink that, after being wrapped in foil and cooked for 25 minutes, reveal text and images.

Well Done annual report

Well Done not yet “well done,” (above), and the baked, suddenly useful version below.

Well Done annual report

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