Booz2Go: “The Latest Innovation In Inebriation”

Booz2Go

Booz2Go is powdered alcohol, invented by Dutch kids, targeted for kids, making the founding of Alcoholics Anonymous Kiddie Version inevitable.

Top it up with water and you have a bubbly, lime-colored and -flavored drink with just 3 percent alcohol content.

“We are aiming for the youth market. They are really more into it because you can compare it with Bacardi-mixed drinks,” 20-year-old Harm van Elderen told Reuters.

Van Elderen and four classmates at Helicon Vocational Institute, about an hour’s drive from Amsterdam, came up with the idea as part of their final-year project.

“Because the alcohol is not in liquid form, we can sell it to people below 16,” said project member Martyn van Nierop.

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