SKIRMISHER

We all know the smart-assed answer when asked nicely about “Which tasty beverage would you like to go with that Big Kahuna, sir?” No, it’s not “Go and fuck yo’self!” It’s “Whatever, anything,” often punctuated with a huge, deep shrug exuding profound existential loss.

And what do you know, Singaporean entrepreneur Johnson Tan of Out of the Box Pte Ltd, actually made Anything and Whatever into softdrinks you can enjoy even as you struggle to resolve why the hell are you drinking just about Anything?

Johnson Tan says, “The concept was developed through the experience my friends and I kept having whenever we were out at a gathering, a coffee shop, or even at home. People kept telling us they just wanted ‘Anything’ or ‘Whatever’ whenever we asked them what they wanted to drink. My friends and I discussed this and found the concept really interesting. So with the support of my friends, I decided that ‘anything’ and ‘whatever’ would be a great idea for a unique Singapore beverage.”

Reports Springwise:

The surprise part? Consumers don’t know which flavour they’re getting until they take a sip. Cans are simply labelled Anything and Whatever, and the list of ingredients is limited to generic wording: carbonated water, sugar, permitted flavouring, permitted colouring, preservative, tea extract, fruit juice concentrate. Judging from the buzz on Singapore forums, teens immediately got the concept and are loving it.

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