Movie Trailers And TV Ads Will Never Sound The Same Again

Don LaFontaine, that distinctive voice behind most movie trailers and TV ads, is dead at 68.

LaFontaine, known as the “King of Voiceovers,” died Monday afternoon at Cedars-Sinai Medical Center in Los Angeles. LaFontaine’s agent, Vanessa Gilbert, tells ET that he passed away following complications from Pneumothorax, the presence of air or gas in the pleural cavity, the result of a collapsed lung. The official cause of death has not yet been released.

Over the past 25 years, LaFontaine cemented his position as the “King of Voiceovers.” Aside from being the preeminent voice in the movie trailer industry, Don also worked as the voice of Entertainment Tonight and The Insider, as well as for CBS, NBC, ABC, Fox and UPN, in addition to TNT, TBS and the Cartoon Network. By conservative estimates, he voiced hundreds of thousands of television and radio spots, including commercials for Chevrolet, Pontiac, Ford, Budweiser, McDonalds, Coke, and many other corporate sponsors.

In the vid above, Don talks about his craft.

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