SKIRMISHER

The first thing extraterrestrial goons would see as they arrive to have a fun day in annihilating earthlings would be KFC’s logo in the Area 51 desert in Rachel, Nevada. The logo consists of 65,000 one-foot by one-foot painted tile pieces that were assembled like a giant jigsaw puzzle: 6,000 red, 14,000 white, 12,000 eggshell, 5,000 beige and 28,000 black.

This cute corporate handiwork marks the official debut of a “massive global re-image campaign that will contemporize 14,000-plus KFC restaurants in over 80 countries over the next few years.”

via MIT AD LAB

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