SKIRMISHER

Microsoft takes over what Yahoo has for search, supplanting the latter’s search engine with Microsoft’s Bing.

A ten-year deal announced today follows what seems like years of negotiations, company reshuffles, infiltrations of high-powered shareholders and even the replacement of Yahoo’s own CEO. But Yahoo has finally handed over the reins of its search business to Microsoft, which will power search on Yahoo’s sites with its own engine, Bing, and become the world’s second-largest search engine after Google.

In the US, this would mean Microsoft takes 30 per cent of the search engine market to Google’s 65 per cent. In Europe, however, Google’s share is even higher — around 80 per cent of all European Web searches currently go through Google, providing Microsoft with an even greater challenge.

link: “Microsoft to take over Yahoo’s search engine.”

Stumble it!