Microsoft’s Plan B To Get A Huge Slice Off The Search Market

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Microsoft is buying Powerset, developer of what it hopes is a smarter way to search the Web. Powerset uses so-called “semantic Web” technology that brings up results based on an understanding of a word’s meaning and the context of its use. That’s in contrast to the method used by the major search engines, which work primarily by matching words in queries to those on Web pages. Microsoft announced the acquisition July 1 on a blog, saying it shares Powerset’s vision “to take search to the next level by adding understanding on the intent and meaning behind the words in searches and webpages.”

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