Three Dudes Prove Yet Again That A Mac Can Help You Do Wondrous, “Nonprofit” Things In Disarmingly Profitable Ways

In 2003, Jason Russell, Laren Poole, and Bobby Bailey bought a camera on eBay, jumped on a plane bound for central Africa, and began filming. They were risking it all to put a face on some of the most gut-wrenching atrocities the world has ever seen. They were heading into the heart of northern Uganda to find a few kids who had, at one time, been part of the Lord’s Resistance Army (LRA).

The small outfit produced one of the most successful films about the children of Uganda that’s ever been made and formed an international nonprofit organization dedicated to fostering peace in the region. The trio christened both the film and the group Invisible Children. Since then, the group has gathered an international staff, raised millions, promoted peace talks between the LRA and the Ugandan government, and deployed aid workers in Uganda.

Invisible Children is one of the fastest-growing nonprofits on the planet — and it’s built around Mac computers.

Invisible Children

A very profitable “nonprofit” organization now with a team of marketers. Something is angrily itching somewhere we just couldn’t finger it. Maybe it’s our balls again, smelling of sweat and feet and bullshit. That’s why we love it! Huzzah!
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