SKIRMISHER

Coca-Cola doesn’t want anything to do with Jesus Christ that it wants a scene in Claudio Malaponti’s new italian film 7 Km Da Gerusalemme, where Jesus enjoys a can of the tasty beverage, completely de-Coked, or else the beverage giant sends its own set of plagues top-billed by at least some softdrink-bloated man-monster that eats your first born.

The film 7km from Jerusalem is about an Italian advertising executive who is soul searching after losing his job and marriage. He flies to Jerusalem, where he somehow runs into Jesus.

According to local press reports, he offers the returned Christ a can of Coca-Cola and, seeing Jesus drinking the beverage, thinks: “What a testimonial!”
Apparently Coca-Cola disagreed.

“The multinational’s Italian unit sent a legal letter forcing the elimination of the scene in which Jesus drinks the well-known beverage,” the producers said on the film’s website.

Italian media reported that the company felt that the use of its brand was unacceptable and could get the company a bad image.

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