SKIRMISHER

If you’ve been looking for effective ways to sell that Brooklyn bridge to stupid people, you should ask Gary Dahl. He happens to be the guy who “invented” the Pet Rock and sold 5 million of ‘em pebbles in the 1970s.

The pet rock sold for $3.95 and estimates state Dahl sold over 5 million of his pet rocks in a six month period. Even more, each pet rock was purchased for a few pennies and Dahl estimated that the packaging and accompanying manual cost him under 30 cents per rock in bulk to produce. Therefore, assuming incidentals and delivery cost Dahl another 65 cents per rock, then Dahl was profiting 3 dollars per rock. With these totals Dahl earned over 15 million dollars during a six month period in 1975 which would be estimated at $56,166,419.02 today.

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