SKIRMISHER

There’s something so unspeakably heartbreaking when incredibly audacious people attempt (and succeed) in conning a nice, deliriously luxurious thing called Gucci. The ad you see above is fake, but the prankster (posing in it beside a bottle of the perfume) had it published on the Swiss weekly SonntagsZeitung, which was then told to send the $50,000 advertising bill to Gucci. But what greeted SonntagsZeitung when it tried to get payment was an expensive Gucci smile, some delicately nuanced shaking of the head befitting of the fashionable name’s stature, some bated breaths, and an offended whimpering reminiscent of Samuel Jackson’s “Oh, do I look like a fucking bitch? Do I? Then why are you trying to fuck me?”

Long story short, SonntagsZeitung had no one to squeeze money from, which also gives us logical second thoughts on our headline, only we can’t change it simply because in the few minutes we’re writing this, we’ve sort of fell in love with this stupid mistake. So let us just extend our sympathy, nay, empathy, to Gucci or SonntagsZeitung, as our hearts are with them in this hour of need; we’re sure the bad prankster is being manhandled by the Swiss authorities right as we speak, probably screaming even Jimmy Hoffa’s name as a bunch of angry, Swiss-authorized squirrels take turns in drilling his bodily orifices with ripe acorns.

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