Coke Ups The Bullshit Ante With Enviga

Never a stranger to bullshit, Coca-Cola has just launched a “calorie-burning” green tea-based tasty beverage called Enviga.

Enviga is a great tasting beverage that invigorates your metabolism to gently burn calories, and it’s a positive step people can take as part of a balanced lifestyle – like taking the stairs,” said John Hackett, senior vice president, Coca-Cola North America Marketing, in a release.

But if somebody bothers to read the fine print, they’ll discover Enviga “only works” with healthy people with a lean to normal body type — exactly the kind of people who don’t really need Enviga…

The “pause that refreshes,” or the kind of refreshment fine print that pauses? You — people with lean to normal body type — decide.
via CNN


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