SKIRMISHER

“Each of us is exposed to thousands of brand images every day, most of which are not related to paid advertising. We assume that incidental brand exposures do not affect us, but our work demonstrates that even fleeting glimpses of logos can affect us quite dramatically.”

– Gavan Fitzsimons, researcher, on how even the briefest exposure to well-known brands can cause people to behave in ways that mirror those brands’ traits.

{Cool: Do you hear the Mac OS sing?}

{Photo: Steve Jobs, iPodfather}

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