Quirky Outdoor Ad Campaign For HP’s Advanced Photo Paper

Publicis Malaysia ran this campaign for HP’s advanced photo paper, featuring outdoor displays depicting a “hole in the image” placed at strategic points to give the illusion that the path was not real, but merely a huge printed image.

Well, HP will do anything to make us forget the fact that inkjet ink is the most expensive liquid in the world.

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Click for maximum biggification.

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via

{Intriguing: Xerox’s self-erasing reusable paper}

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    2 Responses to “ Quirky Outdoor Ad Campaign For HP’s Advanced Photo Paper ”

    1. haha! Yes you’re right that ink is so expensive last time I bought it I had to go without food for a week

    2. lol. that was terrible, man. :D

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